📅 Last Updated: April 13, 2026
Looking for the latest Ulta coupons and coupon codes for April 2026? We’ve tested every available deal — here are all the verified discounts that actually work right now, saving you up to 50% off makeup, skincare, haircare, and fragrance at America’s largest beauty retailer. Also shopping beauty at Sephora? Compare both with our guide. Planning travel too? See our Booking.com coupon codes and Trip.com promo codes.
All Active Ulta Coupons & Deals — April 2026
Below are all tested and verified working coupons and deals for Ulta Beauty as of April 2026:
| Coupon / Deal | Discount | Status |
|---|---|---|
| $3.50 Off $15+ Purchase Coupon | $3.50 off any $15+ purchase (in-store & online) | ✅ Active |
| Text “ULTA” to 95637 — SMS Sign-Up | 10% off coupon for new text subscribers | ✅ Active |
| Ulta Credit Card — New Cardholders | 20% off first purchase with new card | ✅ Active |
| Free Shipping on $35+ | Free standard shipping on orders over $35 | ✅ Active |
| Diamond Free Shipping on $25+ | Free shipping on $25+ (Diamond members only) | ✅ Active |
| Ultamate Rewards Points | Earn 1–1.5 points per $1 spent, redeem for up to $125 off | ✅ Active |
| Free Birthday Gift + $10 Off | Free gift + $10 off coupon during birthday month (Platinum/Diamond) | ✅ Active |
| Sale & Clearance Section | Up to 50%+ off select products | ✅ Active |
| Weekly Brand Gift-with-Purchase | Free gifts/samples with qualifying brand purchases | ✅ Active |
| Bonus Points Offers | 2x–5x points on select brands (rotating weekly) | ✅ Active |
| App-Exclusive Deals | Up to 20% off select items (app only) | ✅ Active |
⚠️ Important: Ulta regularly offers $3.50 off $15 coupons and 20% off single-item coupons through their email and app, but these rotate frequently and are often account-specific. The deals listed above are the most consistent and widely available ways to save at Ulta in April 2026.
Total Potential Savings from All Active Deals
- Up to 50%+ off — via sale section and clearance markdowns
- $3.50 off every $15+ purchase — via recurring coupon (check email/app)
- 20% off first purchase — via Ulta Credit Card for new cardholders
- 10% off — via SMS text sign-up coupon
- Up to $125 off with 2,000 points — via Ultamate Rewards redemption
- Free birthday gift + $10 off — for Platinum and Diamond members
- 2x–5x bonus points — via weekly rotating brand multiplier offers
💡 Pro Tip: The savviest Ulta shoppers stack multiple savings methods: Use a $3.50 off coupon + shop the sale section + apply rewards points + earn bonus points on featured brands — all in the same transaction. This is how you maximize every dollar spent at Ulta.
How to Apply a Coupon Code at Ulta
Applying a coupon code at Ulta.com is simple. Here’s how:
Step-by-Step: Online (Website & App)
- Add your desired products to the shopping bag
- Click the bag icon to view your cart
- Look for the “Have a promo code?” or “Coupon Code” field below your order summary
- Enter your code exactly as shown
- Click “Apply” — the discount will reflect in your order total
- You can also apply Rewards Points separately using the toggle at checkout
- Complete checkout at the reduced price
Step-by-Step: In-Store
- Show your coupon to the cashier — either a printed coupon, email coupon, or the coupon in your Ulta app
- Ensure your Rewards account is linked (provide your phone number or email)
- The cashier will scan or apply the coupon — verify the discount on the register display
Code Not Working? Try These Fixes
- Check exclusions — many Ulta coupons exclude prestige brands (like MAC, Clinique, Lancôme, The Ordinary, etc.)
- Verify minimum purchase — the $3.50 off coupon requires at least $15 in qualifying items
- One coupon per order — Ulta typically allows only one coupon code per transaction
- Check expiration — coupons have strict expiration dates, usually displayed on the coupon itself
- Account-specific codes — many Ulta coupons are tied to your specific account and can’t be shared
- Prestige exclusions — the 20% off coupon may not work on prestige brands; use it on mass-market items instead
📝 Note: Unlike Sephora, Ulta’s coupons often exclude prestige brands. The $3.50 off $15 coupon typically works on everything, but percentage-off coupons usually exclude higher-end brands. Always check the fine print on your specific coupon.
Ulta Beauty Rewards Program — Full Guide
The Ulta Beauty Rewards program is one of the most generous loyalty programs in beauty retail. It’s free to join and offers genuine dollar value for your points — no gimmicks. Here’s how each tier compares:
| Feature | Member (Free) | Platinum ($500/yr) | Diamond ($1,200/yr) |
|---|---|---|---|
| Annual Spend Required | $0 (free sign-up) | $500 per calendar year | $1,200 per calendar year |
| Points Earning Rate | 1 point per $1 | 1.25 points per $1 | 1.5 points per $1 |
| Birthday Gift | ✅ Free gift | ✅ Gift + $10 off coupon | ✅ Gift + $10 off coupon |
| Birthday Month 2x Points | ✅ Yes | ✅ Yes | ✅ Yes |
| Free Shipping | ❌ $35 minimum | ❌ $35 minimum | ✅ Free on $25+ |
| Points Expiration | ⚠️ Yes (1 year after earned) | ✅ Never expire | ✅ Never expire |
| Free Service Reward | ❌ No | ❌ No | ✅ $25 off beauty service |
| Free Full-Size Gift | ❌ No | ❌ No | ✅ Yes (annual) |
| Early Access to Sales | ❌ No | ✅ Select events | ✅ All events |
| Exclusive Offers | Limited | ✅ Platinum-only offers | ✅ Diamond-only offers |
| Status Duration | Ongoing | Rest of year + next full year | Rest of year + next full year |
Key Facts About Ulta Rewards
- Free to join — sign up online, in-store, or via the app in seconds
- Points = real money — unlike some programs, Ulta points convert directly to dollars off at checkout
- Points work on everything — including prestige brands, salon services, and sale items
- Platinum and Diamond points never expire — only base Member points expire (after 1 year)
- Credit card boosts earnings — the Ulta Credit Card earns an additional 1 point per $1 at Ulta on top of your tier rate
- Salon services count — haircuts, coloring, facials, and other in-store services all earn points and count toward tier status
Best Way to Redeem Your Ulta Points
Ulta’s points redemption system gives you more value per point the more you save up. Here’s the full redemption chart:
| Points | Dollar Value | Value Per Point | Our Rating |
|---|---|---|---|
| 100 points | $3.00 off | $0.030 | ⭐⭐ Low value |
| 250 points | $8.00 off | $0.032 | ⭐⭐ Low value |
| 500 points | $17.50 off | $0.035 | ⭐⭐⭐ Decent |
| 1,000 points | $50.00 off | $0.050 | ⭐⭐⭐⭐ Good value |
| 2,000 points | $125.00 off | $0.0625 | ⭐⭐⭐⭐⭐ Best value |
💡 Best Strategy: Always try to save up to 2,000 points before redeeming. At 2,000 points, you get $125 off — that’s 6.25 cents per point, over double the value you’d get by redeeming at 100 points (3 cents per point). Patience pays off massively with Ulta Rewards. If you can’t wait, 1,000 points ($50) is the next best threshold.
Ulta 21 Days of Beauty — Everything You Need to Know
The 21 Days of Beauty is Ulta’s biggest sale event — running twice per year with 50% off Daily Beauty Steals from top brands. Here’s everything you need to know:
| Detail | Info |
|---|---|
| Frequency | Twice per year (spring & fall) |
| Spring 2026 Dates | March 6 – March 26, 2026 (completed) |
| Fall 2026 Dates (Expected) | Late August – Mid September 2026 |
| Discount | 50% off Daily Beauty Steals (rotating brands each day) |
| Duration per Deal | 24 hours only (expires 11:59 PM CT) |
| Available Where | Online + all Ulta stores |
| Coupons Applicable? | ❌ Standard coupons do NOT apply to Beauty Steals |
| Points Applicable? | ✅ Yes — you can redeem points on Beauty Steals |
How to Maximize 21 Days of Beauty
- Preview the calendar — Ulta releases the full 21-day schedule in advance. Identify which days have products you want and set reminders
- Shop early in the day — popular steals sell out fast, especially online. Shop first thing in the morning
- Use rewards points — coupons don’t work on Beauty Steals, but rewards points DO. Stack 50% off + point redemption for maximum savings
- Use BOPIS (Buy Online, Pick Up In-Store) — secure deals online without leaving home, then pick up when convenient (5-day window)
- Diamond/Platinum early access — top-tier members often get early access to select steals and free shipping on all Beauty Steal orders
- Watch for “second chance” days — Ulta occasionally re-releases popular deals on the day after the event ends
💡 Pro Tip: The 21 Days of Beauty is the only time many prestige brands go on sale at Ulta. If you want discounted MAC, Clinique, IT Cosmetics, Lancôme, or Philosophy — this is your chance. Mark the fall 2026 event (expected late August) on your calendar now.
10 Insider Hacks to Save More at Ulta
1. Never Miss the $3.50 Off $15 Coupon
Ulta regularly sends $3.50 off $15+ purchase coupons via email, app notifications, and mail. This is effectively a 23% discount on a $15 order. Check your email, app, and physical mail regularly — these coupons rotate every few weeks.
2. Stack Points with Sale Prices
Unlike coupons (which can’t be used on Beauty Steals), Ulta points can be redeemed on ANY purchase — including sale items, clearance, and 21 Days of Beauty steals. This is the key advantage of hoarding points: 50% off steal + 2,000 points ($125 off) = massive savings.
3. Target Bonus Points Offers Every Week
Ulta rotates 2x–5x point multipliers on specific brands every week. Check the app’s “Offers” tab and activate all relevant multipliers before shopping. These bonus points stack with your tier earning rate, rapidly building your point balance for big redemptions.
4. Use the Ulta Credit Card for Extra Points
The Ulta Beauty Rewards Credit Card earns an additional 1 point per $1 spent at Ulta on top of your tier rate. New cardholders also get 20% off their first purchase. If you shop at Ulta frequently, the card accelerates your path to Diamond status and 2,000-point redemptions.
5. Shop the Clearance Section Online
Ulta’s sale and clearance section features deep markdowns — often 30–75% off — on products being discontinued or seasonally rotated. Check weekly for new additions. These are the best prices on the site outside of 21 Days of Beauty.
6. Use Buy Online, Pick Up In-Store (BOPIS)
BOPIS lets you lock in online deals without paying shipping costs, even if you’re below the $35 free shipping threshold. You get a 5-day pickup window, and your order is often ready within 2 hours.
7. Grab Your Free Birthday Gift + $10 Off
All Rewards members get a free birthday gift during their birthday month. Platinum and Diamond members also receive a $10 off coupon and earn 2x points all month. Make your biggest purchase during your birthday month to maximize all three perks simultaneously.
8. Download the App for Exclusive Deals
The Ulta app sometimes offers app-exclusive discounts (up to 20% off select items), push notifications for flash sales, and Beauty Breaks (free gifts with a minimum purchase). It’s also the fastest way to access your coupons and activate bonus point offers.
9. Watch for “Beauty Breaks”
Ulta’s Beauty Breaks are limited-time offers that give you a free gift bundle (often $30–$70 value) with a minimum purchase (usually $50+). These appear without much warning — typically on Tuesdays and Fridays — and sell out within hours. Enable app notifications to catch them.
10. Combine Salon Services with Product Purchases
Salon service purchases at Ulta earn rewards points and count toward tier status. Schedule a haircut or coloring during a bonus points event and combine it with product purchases to boost your points balance. Diamond members also get a $25 off beauty service reward annually.
How to Get Free Stuff at Ulta
Ulta is surprisingly generous with freebies. Here’s every way to score free products:
Free With No Purchase Required
- Birthday gift — all Rewards members receive a free gift during their birthday month. Visit any Ulta store or add to an online order
- In-store samples — ask a beauty advisor to try products before buying. Most stores have testers available
Free With Qualifying Purchase
- Gift-with-purchase (GWP) offers — Ulta regularly offers free gifts when you spend a certain amount on featured brands (e.g., “Free 7-piece gift with $30 Matrix purchase”)
- Beauty Breaks — limited-time free gift bundles ($30–$70 value) with $50+ purchase; appears sporadically throughout the year
- Free samples at checkout — online orders occasionally include a “choose your free sample” option
Free Through Rewards
- Diamond full-size gift — Diamond members receive a free full-size product annually as a tier perk
- $25 off beauty service — Diamond members get a free/discounted salon service annually
- $10 off birthday coupon — Platinum and Diamond members receive $10 off during birthday month
Best Times to Shop at Ulta (Sales Calendar)
Ulta runs more frequent sales than most beauty retailers. Here’s the annual calendar to help you plan purchases:
| Event | Typical Timing | Discount |
|---|---|---|
| 21 Days of Beauty (Spring) | March (3 weeks) | 50% off Daily Beauty Steals |
| 21 Days of Beauty (Fall) | Late August – September (3 weeks) | 50% off Daily Beauty Steals |
| Semi-Annual Beauty Sale | June & January | Up to 50% off select products |
| Gorgeous Hair Event | Varies (often October) | 50% off select haircare |
| Love Your Skin Event | January – February | 50% off select skincare |
| Holiday Beauty Blitz | November – December | Major markdowns + gift sets |
| Weekly Beauty Breaks | Year-round (sporadic) | Free gift bundles with $50+ purchase |
| Weekly Bonus Point Offers | Year-round (rotating) | 2x–5x points on select brands |
| $3.50 Off $15 Coupon | Year-round (recurring) | $3.50 off any $15+ purchase |
| Birthday Month | Your birthday month | Free gift + $10 off (Platinum/Diamond) + 2x points |
💡 Best Strategy: Plan your biggest prestige brand purchases for the 21 Days of Beauty events (March and late August). Use the months in between to accumulate bonus points via weekly multiplier offers. Then redeem your points at 2,000 ($125 off) during the next sale event for maximum combined savings.
Ulta vs. Sephora — Honest Comparison
Choosing between Ulta and Sephora? Here’s how they compare on everything that matters:
| Feature | Ulta Beauty | Sephora |
|---|---|---|
| Best Discount | 50% off (21 Days of Beauty, 2x/year) | 20% off sitewide (2x/year, Rouge) |
| Sale Frequency | ✅ More frequent (multiple events/year) | ⚠️ Less frequent (2 major sales/year) |
| Points Value | ✅ Points = real dollars off (up to $0.0625/pt) | ⚠️ Points = products or $10/$100 off |
| Drugstore + Prestige | ✅ Both drugstore & prestige brands | ❌ Prestige only |
| Regular Coupons | ✅ $3.50 off $15, 20% off (frequent) | ❌ Rare (sitewide sales only) |
| Free Shipping Threshold | $35 (Diamond: $25) | ✅ Free for all members, no minimum |
| Birthday Gift | ✅ Free gift + $10 off (Plat/Diamond) | ✅ Free gift (no purchase in-store) |
| Salon Services | ✅ Full salon (hair, brows, facials) | ⚠️ Limited (makeovers, facials) |
| Points Expiration | ⚠️ Base members: 1 year | ✅ Never (if active account) |
| In-Store Locations | 1,300+ stores (US only) | 500+ stores (US + global) |
| Best For | Budget + prestige shoppers, points hoarders | Prestige shoppers, free shipping lovers |
When to Use Ulta vs. Sephora
- Use Ulta when: You want drugstore and prestige brands in one place, prefer more frequent sales, value a points program that gives real dollar discounts, or want salon services that earn rewards
- Use Sephora when: You want free shipping on every order with no minimum, prefer the Rouge Reward ($100 off for 2,500 points), or want early access to luxury brand launches
- Use both: Many beauty shoppers maintain accounts at both retailers and buy each product wherever it’s cheapest or has the best rewards multiplier at that moment
📝 Verdict: Ulta’s rewards program offers better point-to-dollar value and more frequent sales, while Sephora wins on free shipping and prestige brand focus. The smartest beauty shoppers use both.
Where to Find New Ulta Coupons
New coupons and deals appear regularly at Ulta. Here’s where to find them first:
- Ulta.com Promotions Page — The official source for all active coupons, promotions, and gift-with-purchase offers
- Ulta Email Newsletter — Subscribe for exclusive coupons ($3.50 off, 20% off), early sale notifications, and bonus point offers sent directly to your inbox
- Text “ULTA” to 95637 — Get a 10% off welcome coupon and ongoing text alerts for flash deals and exclusive codes
- Ulta App — Download for push notifications on Beauty Breaks, app-exclusive discounts, and one-tap access to your coupons and bonus point offers
- Physical Mail — Ulta sends printed coupon mailers to Rewards members, often including $3.50 off $15 and seasonal percentage-off coupons
- In-Store Receipt — Check the bottom of your store receipts for personalized coupon codes and bonus point offers
- Social Media — Follow @ultabeauty on Instagram and TikTok for surprise promotions and influencer collaboration codes
- CodesRadar.com — We update this page as soon as new verified deals are confirmed. Bookmark and check back regularly. Also see our Sephora promo codes, Booking.com coupon codes, and Trip.com promo codes
🔔 Coupon Pattern: Ulta’s $3.50 off $15 coupon rotates roughly every 2–4 weeks via email and app. The 20% off single-item coupon appears less frequently (roughly quarterly). The biggest deals come during 21 Days of Beauty (March & August/September), Holiday Beauty Blitz (November–December), and Semi-Annual Sales (January & June).
Frequently Asked Questions
What is the best Ulta coupon right now?
The most consistently available Ulta coupon is the $3.50 off $15+ purchase coupon, which Ulta sends via email, app, and mail every few weeks. For the biggest savings, shop during the 21 Days of Beauty event (next: fall 2026) for 50% off Daily Beauty Steals. New credit card holders can also get 20% off their first purchase.
Does Ulta accept coupon codes online?
Yes. Enter your coupon code in the “Have a promo code?” field at checkout on ulta.com. Click Apply and the discount will be reflected in your order total. Note that only one coupon code can be applied per transaction, but you can also redeem rewards points separately.
Can I use coupons on prestige brands at Ulta?
It depends on the coupon. The $3.50 off $15 coupon typically works on all brands including prestige. However, percentage-off coupons (like 20% off) usually exclude prestige brands such as MAC, Clinique, Lancôme, and The Ordinary. Always check the coupon’s fine print for exclusions.
What is the Ulta Rewards program?
Ulta Beauty Rewards is a free loyalty program with three tiers: Member (free), Platinum ($500/year), and Diamond ($1,200/year). You earn 1–1.5 points per $1 spent, and points can be redeemed for dollars off at checkout. The best value is at 2,000 points = $125 off (6.25 cents per point).
How do I maximize my Ulta points?
Activate weekly bonus point offers in the app before shopping, use the Ulta Credit Card for an extra point per dollar, shop during your birthday month for 2x points, and always save up to 2,000 points before redeeming ($125 off = best value per point).
When is the next 21 Days of Beauty?
The Spring 2026 event ran March 6–26 and has ended. The next Fall 2026 event is expected in late August – mid September 2026 based on historical scheduling. We’ll update this page with exact dates when announced.
Does Ulta offer free shipping?
Ulta offers free standard shipping on orders of $35+ for all members. Diamond members (top tier) get free shipping on orders of $25+. There is no free-shipping-on-everything option like Sephora offers.
Can I stack coupons at Ulta?
No — Ulta allows only one coupon code per order. However, you can stack your coupon with rewards points redemption, sale/clearance prices, bonus point multipliers, and gift-with-purchase offers in the same transaction for maximum combined savings.
What are Ulta Beauty Breaks?
Beauty Breaks are limited-time free gift bundle offers (typically $30–$70 value) that appear sporadically on the Ulta website with a minimum purchase (usually $50+). They sell out within hours and appear most often on Tuesdays and Fridays. Enable app notifications to catch them.
Is the Ulta Credit Card worth it?
If you spend $500+ per year at Ulta, the credit card is worth considering. You get 20% off your first purchase, earn an extra point per $1 at Ulta, and accelerate your path to Platinum/Diamond status. However, the card has a high interest rate — only worth it if you pay off the balance monthly.
Summary: Best Ways to Save at Ulta (April 2026)
Here’s the ultimate savings strategy for Ulta Beauty in April 2026:
- ✅ Join Ulta Rewards — free sign-up, earn 1+ points per $1 spent
- ✅ Use $3.50 off $15 coupons — check email, app, and mail every 2–4 weeks
- ✅ Activate bonus point offers weekly — 2x–5x multipliers on featured brands
- ✅ Save points to 2,000 — redeem for $125 off (best value per point)
- ✅ Shop 21 Days of Beauty — 50% off prestige brands (next: fall 2026)
- ✅ Check the sale/clearance section — ongoing 30–75% markdowns
- ✅ Grab your free birthday gift — plus $10 off and 2x points (Platinum+)
- ✅ Get the Ulta Credit Card — 20% off first purchase + extra points
- ✅ Enable app notifications — catch Beauty Breaks and flash deals
- ✅ Text “ULTA” to 95637 — 10% off welcome coupon + ongoing deal alerts
By combining coupons, sales, bonus points, and strategic point redemption, Ulta shoppers can save 30–60% on every purchase. The key is to hoard your points for 2,000-point redemptions and plan big purchases around 21 Days of Beauty events.
Disclosure: CodesRadar independently tests and verifies all deals listed on this page. We may earn a commission through affiliate links at no extra cost to you. Prices, codes, and availability are subject to change. Last updated: April 8, 2026.
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